Joe Rafter, Vice President, Strategic Global Transformation of The Yell Group, is a strategic thinker with an operational mindset, adept at aligning business and technology partners to plan and prioritize business initiatives. He implements business & technology transformation solutions across global product management, operations, and technology teams. In his current position, he leads a strategic delivery team responsible for transforming a $2.9 Billion global marketing and advertising company across more than 10,000 sales, marketing, operations, and
technology resources in the U.S., U.K., Spain, Argentina, Chile, Peru, India, and the Philippines.